Wednesday, November 5, 2014

Show off your Value-Added Services

Do your patients know all that you do for them? Do they know that you are providing potentially life-saving procedures such as oral cancer screening, blood pressure checks, nutritional counseling, and smoking cessation recommendations? These are all value-added services that you perform every day. If you are neglecting to broadcast these value-added services to your patients, you are missing out on a huge marketing opportunity.

Most of these value-added services have an ADA procedure code, but some things you do might not. In this case, you can create an in-office code. For example, if you take Diagnodent readings, this is a value-added service where there is no valid ADA code. You can very easily create your own procedure code in Dentrix by going to the Office Manager > Maintenance > Practice Setup > Procedure Code Setup, then click new and fill in the blanks. See the image below for an example.

After you have created your in-office codes for non-billable, value-added services, then you can create a multi-code that will easily post to the ledger so your patients can see it on their walkout or billing statement. My recommendation would be to create a multi-code for your NP exam and recare exam to include all these services. The NP Exam multi-code, for example, could list D0150 and all your non-billable procedures to create an unbelievable comprehensive visit. Below is an example.

The final step to make this even more efficient for your office is to add this new multi-code into the Appointment Reasons box and add it to the appointment. Go to the Office Manager > Maintenance > Practice Setup > Definitions, then click on the drop down menu and select Appointment Reasons. For the NP exam multi-code, you could add it as a new one or change the D0150 to your NP exam multi-code. Below is an example.

When you generate a walkout statement for patients after their NP exam, they will see listed all the value-added services you and your team performed today. This will help to create a “wow factor” in your patient’s mind and help him or her to know the excellent care you provide.

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