Monday, November 21, 2016

What are you thankful for and how do you show it?

What are you thankful for? As I spend time with dental practices this time of
year, I love listening to how they spend their holidays … not only with each other as a team but how they give thanks to their patients. Many dental offices have elaborate parties to celebrate the end of the year and some go out into their community and volunteer their time in a shelter helping those who need it more.

One of the topics I spend quality time discussing with my teams is Patient Retention numbers and how everything they do not only inside the walls of their practice but out in the community affect Patient Retention. Everything you do is marketing your practice, whether it is walking patients up to the front desk with a very choreographed handoff to the front desk or calling in the evening to make sure they are feeling well after a tough procedure that day.

I would like to hear from you. I would love to hear not only how you give thanks this holiday season, but also about those special things you do for your patients and team members to make them feel special. Make your comments on this post and share your stories.

I will start . . .

In my practice we would always celebrate our team member’s anniversary of when they started work at the office. Since I was the “techie” in the office, I would change that team member’s screensaver to be a message about how much I appreciated everything he or she did in the office.”

Our office always gave out flowers on Mother’s Day”


I understand if you don’t want to give out your marketing secrets but let’s have some fun and enjoy reading something other than a Dentrix How-To.


Dayna Johnson, Certified Dentrix Trainer
Dayna loves her work. She has over 25 years of experience in the dental industry, and she’s passionate about building efficient, consistent, and secure practice management systems. Dayna knows that your entire day revolves around your practice management software—the better you learn to use it, the more productive and stress-free your office will be. In 2016, Dayna founded Novonee ™, The Premier Dentrix Community, to help cultivate Dentrix super-users all over the country. Learn more from Dayna at www.novonee.com and contact Dayna at dayna@novonee.com.


4 comments:

  1. We give one of our patients a flower at the end of the week. We also always send a personal card or flowers to patients who have had a death or illness in the family. I am thankful that dentistry found me and I have been able to serve the community for 22 years.

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    1. Thank you for sharing, I love your personal touches. Giving is one of our most treasured forms of marketing.
      Dayna

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  2. We give our staff a rose for each work anniversary and have the flowers delivered at the beginning of their work anniversary week. Lately we have employess with 18 and 21 roses being delivered and some newer employees with 1-3; the staff likes to see this but the patients really love it too and it allows the employee to talk about this with their patients. I think it is awesome internal marketing as well so it is dual purpose. It accomplishes so many positive things. Also, recently we are posting a picture of the employee, their flowers, and Dr. to announce a facebook post for the practice. It helps to keep activity on the account and let's our followers see about the ways we recognize our staff. Like I said, the positive influence this has on both staff and patients is worth the investment and it is given with genuine appreciation as well.

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    1. What a wonderful way to appreciate your patients and create some great exposure on social media at the same time.
      Thank you for sharing,
      Dayna

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